While leisure travel hit record lows last year, 2021 is already seeing a significant uptick, with almost 2 out of 3 consumers planning a vacation this year.
Airbnb released a series of travel stats that paint a compelling picture, predicting '2021 will be the year of meaningful travel'.
Leisure travel is the activity Americans have missed the most during the pandemic
Consumers want to create 'meaningful memories' through their travel
Consumers miss leisure travel more than going to restaurants, bars, attending sporting events of other live events
Just thinking about leisure travel makes people feel significantly happier by almost 20%
A majority are traveling; 60% of 30-49 yr olds have either already booked or are planning a trip in 2021
Family travel & couples travel are growing in importance - the desire to create lasting memories that are positive coming out of the pandemic
Top emotions consumers want to experience from their travel Relaxed & Comfortable
Consumers want to travel domestically and explore new areas of the US
Happy traveling!
ARRIVED research team