AdAge and other publications have been citing multiple data sources and trend reports concerning how the brand marketing industry 'bets big on marketing as Americans move from hesitancy to hope'. Key quotes below and full article here.
Spring is the new Christmas for marketers preparing to unleash media spending in anticipation of an explosive sales uptick as the weather warms and consumers rush to resume their everyday lives.
“We are missing that rich texture of how to bring the brand to life in new ways"
”Consumer sentiment is switching from hesitation to hope", SVP Marriott International
Marketers are "looking at plans, saying 'where can we spend money this year that will have people's attention and excitement"
The National Retail Federation is forecasting the highest growth in retail spending in 17 years.
Some CMO's are planning their biggest advertising pushes ever in the coming months.
65% say they will increase their marketing spend this year.
'We are expecting this return to the Roaring '20's - life's pleasures.'
80% of consumers are planning on one or more vacations this year.
Arrived Research Team :)